Posted by : Unknown Tuesday, January 29, 2013

Flipkart is an online shopping site. It’s an Indian based company headquartered in Bangalore, Karnataka. This site is founded by Sachin Bansal and Binny Bansal. They started this site on 2007. At the initial stage of the site it’s only focused on online sales of books. But in 2010 they started to sell electronic goods and a variety of other products. Flipkart offers multiple payment methods like credit card, debit card, net banking, e-gift voucher, and Cash on Delivery. The cash-on-delivery model adopted by Flipkart has proven to be of great significance since credit card and net banking penetration is very low in India.

In 2012 Flipkart become India's second largest e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million. Letsbuy.com had been closed down and all the traffic of Lets buy is diverted to Flipkart. Initially funded by the Bansals themselves with Rs.400,000, Flipkart has raised funding from venture capital funds Accel India in 2009 and Tiger Global (US$10 million in 2010 and US$20 million in June 2011). Flipkart.com, on August 24, 2012 announced the completion of its 4th round of $150 million funding from MIH (part of Naspers Group) and ICONIQ Capital.

The company is expanding its courier service network to deliver products quickly, and to extend the COD option to most of the Indian parts as well. Recently the company started "Flipkart self delivery" to offer faster shipping times. With the new delivery system customers can now track their orders in real time in Flipkart's website itself.

Their special features are cash on delivery and a 30-day replacement policy, EMI options and free shipping for the purchase of Rs 300 and above. There is special team to work round the clock to personally make sure the packages reach on time. At present Flipkart contains various categories of products including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationery, perfumes, toys, apparels, shoes – and still counting!

{ 3 comments... read them below or Comment }

  1. For organizing information, the recommender system incorporates data mining techniques into their recommendations using knowledge learned from the actions and attributes of the users. Web usage mining is an application of data mining techniques to discover usage patterns from web data in order to understand and better serve the needs of web-based applications. In this paper we present a survey on the recent studies in the area of recommendation systems based on web usage mining and semantic web.

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  2. *************************************************
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    * Anyway helpfull to grab such things .. *
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  3. Very less peoples are remain who is unknown with the name of online shopping in India site i.e. flipkart.com. This is very popular and secure online shopping site which offers products in very affordable price.

    ReplyDelete

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