He said: “The huge sales of the S3 was surprising to some, yet it proved that consumers were longing for choice at the premium end of market. The S3’s specs were great and, importantly, it looked different but as good as the iPhone. Finally, the S3 was cheaper.
“If Samsung follow this same approach then I can see them getting even more market share, which may be less at the expense of Apple than HTC, LG and Nokia.”
Hilton added: “Are you an iPhone or a Samsung person? This is a question that sparks passionate debate. This social element will be fundamental to the S4’s adoption and growth, particularly with a new iPhone on the horizon.”
The Samsung Galaxy S4 will be unveiled at a glitzy event in New York City next Thursday. 

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