HTC officially announced the “limited edition” Hello Kitty Butterfly S today, which is now being showcased on the HTC Taiwan website. According to various Taiwanese media outlets that attended HTC’s launch event, the device will retail for NT$22,900 ($765) — the same price the Butterfly S went on sale for in Taiwan at the end of June.

The Hello Kitty Butterfly S also comes pre-loaded with nine Hello Kitty wallpapers — all the better for those madly in love with the cartoon cat.

The Butterfly S, which was unveiled in mid-June, is a top-tier handset on par with the company’s flagship HTC One that features a 5-inch 1080p display and runs Android Jelly Bean on a quad-core 1.9GHZ Snapdragon 600 processor. It also comes with an UltraPixel Camera, as well as a 2.1-megapixel front-facing wide-angle camera, and should provide plenty of juice from its 3,200 mAh battery.

There has been no word yet on subsequent launches of the Butterfly S in Asia or internationally, though it makes sense that if the Hello Kitty Butterfly S does well, other markets may gladly welcome it — and the cutesy cartoon cat could well help refresh the company’s image.