The new mobile broadcasting app Yevvo broadcaster can save the video to his/her iPhone library when the video ends,but more options will be added in the future. In Yevvo instead of focusing only on a social model where users find and follow other people on the service,users can also follow places, as well as events.

But Yevvo CEO Ben Rubin explains that his company’s goal is to not just advance the technology around live video, but also create a social culture within Yevvo where users interact around those streams. Watchers who follow specific places or people can like and comment on the stream to give feedback, or “re-stream” the live video to their own followers, similar to how users on Twitter retweet others’ posts on their own timeline, allowing for a more viral distribution of the recordings.He also feels that Yevvo is more than a tool for sharing,it allows a communiy to take part in real time events a user wants to share.

This Israeli company, Yevvo was founded around year ago, by Rubin, Itai Danino (CTO), and Roi Tirosh (COO) and has raised $500,000 in angel funding.

And if no one is broadcasting, there’s nothing much to do in the app at this time besides broadcast something yourself. (Features like Discovery by Topic are still coming soon, we’ll note). Not everyone wants to be a content creator – the majority just consume. This could be a problem for Yevvo, despite the app’s great design and underlying tech.